Over 40 Years
Tourism Excellence
Official Training
Partner of the
FCCA
100% Women in
Leadership Role
Living Lab in Action
Proven, Real-World
Training
3020
Training Programs
10+
Trainers
Industry
Certifications
112+
Destinations Trained
Partners in Cruise Destination Excellence
Aquila works alongside destinations, cruise lines, and tourism partners around the world to elevate service and strengthen the visitor experience. Our work brings together real-world operational insight, industry collaboration, and practical training that helps teams perform with confidence.
What sets Aquila apart is that our approach is grounded in practice. Through our Living Lab in Saint John, New Brunswick, Canada, we continuously test and refine the ideas we share – ensuring that the training, coaching, and strategies we deliver reflect what truly works in the cruise tourism environment.
Today, Aquila supports front-line teams, tour operators, destination leaders, and industry organizations across the globe. Together with our partners, we help build cultures of service excellence that create meaningful guest experiences and long-term success for destinations.
Our Purpose
Aquila’s shining stars will light the path of excellence, inspiring meaningful connections and transformative discovery for all who work, live, and play in the cruise industry.
Take a look at some of our success stories below
Destinations, cruise lines, and organizations worldwide share how Aquila’s training has inspired transformation and excellence within their teams.
Excellence Alone Isn’t Enough: Real Destination Success Requires Coordinated Excellence
Across hundreds of destinations, Aquila’s assessments and training sessions have revealed a common theme: excellence exists, but often in silos.
Puerto Rico Boosts Cruise Guest Satisfaction Scores with Aquila
Puerto Rico transformed cruise guest satisfaction through a long-term service excellence strategy with Aquila—raising ratings, building skilled teams, and earning global recognition.
Aruba: Collaboration as the Catalyst for Cruise Excellence
As cruise arrivals grew, Aruba recognized that delivering consistent excellence required shared commitment across its tourism ecosystem.
Meet Our Team
Our team is dedicated to delivering excellent service, promoting diversity and inclusion, and creating safe spaces where we can support each other and our community. We love to have fun while igniting the spirit of discovery for our shore excursion guests. It is a thrill every time we hear that our training and tour operations have made a difference. We leave a little piece of our heart with every cruise destination and every shore excursion team we work with, and their success is our success.
Our Global Trainers
Accreditation & Partners
We’re proud to partner with leading organizations that share our commitment to raising industry standards and creating lasting impact.
The Aquila Difference in Action
Setting the global standard for destination training and service excellence.
Global Recognition
Since 2007, our training has reached every continent, shaping excellence across the cruise industry.
Real-World Tested
Developed through our own tour operations, giving confidence that results are measurable and lasting.
Values-Driven Partnerships
We collaborate with destinations and operators with a shared goal: long-term success and unforgettable guest experiences.
Where Training
Meets Reality
Service excellence is achieved when the visitor experience is elevated — and that requires training designed for today’s evolving travel landscape.
At Aquila, every program is developed and tested in our own tour operations in Saint John, Canada – our Living Lab.
It’s where new ideas are created, refined, and field-tested to ensure they deliver excellence every time.
What Our Partners Say About the Aquila Difference

I am proud that Aquila Centre for Cruise Excellence is our official and exclusive training partner. This partnership has led to immense benefits for both destinations and cruise lines, as training has a direct improvement on the guest experience that drives spending, ratings, and so many other factors that positively impact all facets
Michele Paige, President, Florida-Caribbean Cruise Association

For almost a decade, our fruitful partnership with Aquila has been a cornerstone to ensure service excellence in Puerto Rico’s cruise industry. The trainings offered by Beth and her amazing team have made a measurable difference: improving our port ratings and bolstering desirability of our destination in the context of the Caribbean, the industry’s most competitive area. We are eager to continue this partnership for years to come.
Crystal Bell, Air & Cruise Access Director, Puerto Rico Tourism Company

Different tour operators and port agencies from Aruba recently joined the 'Excellence in Sustainable Destination Experiences' workshop by Aquila. It was a truly transformative experience. The insights and strategies shared were useful, greatly improving our sustainability efforts. The expert guidance and collaborative environment encouraged deep learning and creative thinking. We highly recommend this workshop to any destination looking to improve their sustainability practices and offer great experiences.
Monica Bos, Cruise Manager Aruba Tourism Authority
Designer
This season (2023) holds special significance as it follows a Product Analysis conducted by Aquila. “…the findings from this assessment informed Tourism Trinidad’s efforts to enhance the cruise activity in Trinidad, ensuring that the country meets and exceeds the expectations of our valued guests!
Carla Cupid, Chief Executive Officer, Tourism Trinidad Limited
Content Creator
One of my key takeaways was that our understanding of, and training upskilling from your Team now is for ‘whole of destination’. This goes far in creating a service excellence destination environment and a national culture of tourism excellence!
Nikoyan Roberts, Manager Nautical Development, Grenada Tourism Authority
Content Creator
I’m always excited to see Aquila conducting training around the Caribbean because their methods always result in happier staff and even happier guests. Safety, customer interaction and guest satisfaction are key results of their courses.
Megan Shaw, Account Manager, Shore Excursions, Royal Caribbean Cruises
Content Creator
From the Yucatan Tourism Board, we consider that the courses represent an opportunity to keep our knowledge updated and learn about the cruise industry. Aquila has helped us a lot to improve the services that our tour operators offer in the Port of Progreso, Mexico to cruise passengers.
Raúl Paz Noriega, Technical Director, Yucatán Tourism Board, México
Content Creator
What the team at Aquila has created is exactly what our guests at Explora Journeys are looking for: curated and unique experiences that bring our guests close to the local communities!
Nicholas Radin, Destination Experiences Expert, Explora Journeys
Content Creator
Aquila’s Center for Cruise Excellence continuously develops and delivers engaging and valuable workshops... Over the years they have met and made friendships with our stakeholders who appreciates the high level of training they have come to know and expect. The team is always filled with anecdotes and stories that explain, clarify and encourage our stakeholders. Aquila’s experiential approach reinforces learning … We constantly get asked when will we have another training as the trainings never fail to inspire.
Noriko Gamero, Director of Cruise & Destination Planning, Belize Tourism Board
Content CreatorWe could not envision just how comprehensive the training was or the reception and the enthusiasm that the course would solicit from the participants. The seminar was packed with a wealth of information… It also focused on achieving certain standards of excellence, skills for dealing with specific sectors… more than anything, it drew our attention to the fact that cruise tourism is an industry that at its core is about human relations and how well we conduct our customer service.
Jeanne Rogers-Vanterpool, Former President of the Office of Tourism of St. Martin
Content Creator
The Aquila Training has made a total difference in Cartagena regarding the confidence of the tour guides… improving the service quality, which has impacted in a positive way the passengers satisfaction levels.
Maria Claudia Lacouture, Former President, PROCOLOMBIA
Content CreatorWe really enjoyed the AQUILA Tour Guide course. It's super easy to access, well-structured and very informative. It offers the perfect mix of topics for anyone looking to embark on a career in shore-based tour guiding. The lessons are delivered in a very relaxed manner and students are able to go back over the topics and learn at a pace that feels right for them.
Sarah, Tour Guide, United Kingdom
Content CreatorLet’s Elevate Your Destination Together
Join the destinations and teams around the world who have partnered with Aquila to raise service standards and create guest experiences rooted in excellence, authenticity, and heart.

























